Findings from Secondary Research
India’s edtech market was valued at $5.13 billion in 2023 with rapid growth.
Growth is driven by affordable online education, mobile access, and high-speed internet.
The market is expected to grow over 19% annually from 2023 to 2028.
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Social media
Ideation and desk research
User interviews
User flows and journeys
Wireframes
UI Design
Whose problem are we trying to solve?
Students
Require immediate access to specific materials
for projects.
Young learners
Lack rewards that encourage consistent practice
and growth.
Individuals
Cannot measure their performance comparatively for improvement.
Educational institutions and coaching centers
Require effective platforms for transparent
student assessment.
How am I going to address the problem spaces in my designs?
Poor curator-learner connect
Limited affordable access
Imbalanced teacher-student ratio
Tier 2-3 region gaps
Imbalanced teacher-student ratio
Costly, low-quality content
UX RESEARCH METHOD 04: COMPETITOR ANALYSIS
What is the current scenario of services?
Key Strengths
Target Audience
Differentiators
Challenges/Weaknesses
K12 and competitive exams (IIT-JEE, NEET, GRE, GMAT)
Mobile-first app, strong tech integration, extensive course catalog
Pricing pressure, regulatory scrutiny, intense competition
High brand equity, AI-driven personalized learning, strong content for K12 & competitive exams
Large user base, diverse course offerings, strong live class engagements
Expert tutors, wide K12 and competitive exam coverage
Focus on competitive exams, active community features, affordable subscriptions
Competitive exam aspirants
Government exams, competitive exams
High number of live tests, detailed analytics, affordable pricing
K12, competitive exams, professional skilling
K12, especially live interactive tutoring
2-teacher model, acquisition of Deeksha, hybrid learning model
Workforce reduction to improve profitability, niche competition
Smaller scale compared to Byju's & Unacademy
Less diversified content, narrower focus
Gamified test prep, community engagement, affordable pricing
Extensive mock tests, detailed performance insights
Interactive live classes, reputed educators
Competition from Vedantu & others, retention challenges
LIVE PROJECT
Level up your aptitude, unlock rewards.
Highlight of my internship
Worked on in-built digital product of the company. For a quick overview it is an ed-tech platform for users to give aptitude tests and earn rewards
Live Project
Progace: Bridging Aptitude Skill Gaps
Link for live project:
Progace is an online platform dedicated to helping students improve their aptitude skills through targeted practice and assessments.
It specializes in areas such as General English, Logical Reasoning, and Data Interpretation, offering a range of tests to prepare users for campus placements and competitive exams.
Initial problem discovery?
What problem am I trying to solve?
The challenge is the lack of an online competitive exam platform that effectively helps students enhance their aptitude skills through consistent practice. Current platforms fail to motivate learners.
Moreover, there is no comprehensive nationwide or global platform that enables students to benchmark their results against peers.
What was my role?
Worked on the company's core digital product. This involved a comprehensive UX focus, from conducting user research and collaborating with cross-functional teams to developing the UX strategy.
I also designed the UI, translating the UX strategy into visuals, gaining valuable full-cycle product development experience.